![meta reels facebook reelsmaliktechcrunch](https://techtranche.com/wp-content/uploads/2023/01/Meta-Says-Reels-Now-Makes-Up-Over-20-of-the-Time-Users-Spend-On-Instagram.webp)
Meta says Reels takes up 20%+ of the time that people spend on Instagram, and says that video, overall, makes up 50% of the time that users spend on Facebook — Meta announced during its Q1 2022 earnings call that Reels, its short-form video feature and TikTok rival, now makes up more than 20% …