St-Rémy is making the switch to recycled packaging materials for its products that are bottled in plastic.
The 50cl St-Rémy XO and VSOP and 1.75l St-Rémy VSOP, which previously used bottles made with PET (polyethylene terephthalate) plastic, will now be made with recycled PET, or RPET, the French brandy giant confirmed.
With the transfer to RPET, St-Rémy estimates it will emit 29 per cent less carbon dioxide (CO2) and use a third less water and energy compared to plastic bottles made with traditional PET. In total, the company says the switch will save nearly 50 tons of virgin plastic and almost 100 tons of CO2.
The change will be celebrated with a new green icon on the bottles, reading “this bottle is made from 100% recycled plastic”.
Hervé Buzon, international marketing director for St-Rémy Brandy, said: “We consider it a very important task to not only do our bit to use more eco-friendly materials in our packaging, but also inspire our customers to do that bit extra by disposing of their St-Rémy products properly, thereby ensuring they can be collected and turned into future bottles.”
Like many other drinks conglomerates, including Diageo and Heineken, Rémy Cointreau has set ambitious targets to reduce its environmental impact in the coming years. Its Sustainable Exception roadmap sets out goals to reduce its carbon emissions per bottle by 50 per cent by 2030 and to reach net zero by 2050.
11 January 2022 – Bethany Whymark
