A fundamental component of any company’s social media strategy should be Instagram Stories. According to Instagram, stories produced by companies and businesses receive significantly more views than tales published by regular accounts or individuals.
Instagram story marketing allows you to effortlessly promote products, tools, or any other messaging you may want to convey with your audience while maintaining high levels of engagement on the social media platform. Creating tales for your company may be a rewarding and exciting exercise that has numerous rewards. Through the day, you have the freedom to share as much as you want — and with as much imagination as you want.
In this post, you’ll learn why you should make Instagram Stories a key component of your company’s social media strategy.
1. Increase the visibility of your brand.
The stories of users that you follow are displayed at the top of your feed with a colored ring around them to signify that there has been a new story published, as you are probably already aware.
Your followers will also be notified when you publish a new Story, which makes them more difficult to miss than a typical Instagram post, according to Instagram.
In addition, don’t limit yourself to only one narrative every day. According to an Instagram storey study, posting up to 5 tales each day results in retention rates of more than 70% for the platform.
2. Interact with your audience in order to reach a larger number of individuals.
In the world of social media marketing, and particularly in the world of Instagram marketing, Stories play an important role, owing to the way in which this feature promotes your company’s products and services.
First and foremost, Instagram is the most popular social media site, which means you’re already benefiting from a free prime-time channel to use any way you see fit.
With Instagram Stories, you may engage in direct communication with your audience in order to better understand their requirements. Asking questions to your followers might help you engage them in your tale and encourage them to share their enthusiasm for it.
Interact with the people in your audience. If you want to gain more followers and expand your audience, you’ll need to put in the effort to develop an Instagram Stories plan. Begin interacting with other people, forming relationships, and leaving comments on other people’s stuff. Once you reach 10,000 followers on your Instagram Business account, you will be able to use swipe-up links, which will make it even easier to drive traffic to your website. The only thing you have to do is be creative and use an eye-catching photo or video to convey a meaningful message.
3. Identify and generate leads
In essence, increasing your Instagram following means increasing your pool of prospects and leads, each of whom is one step closer to becoming a customer.
Even if your Instagram stories are only visible for 24 hours, the advantage is that they will be seen to everyone, not just those who follow you.
This implies that your Instagram stories are discoverable, and those who don’t follow you can see your posts as well as your followers.
It is a fantastic opportunity to engage with entirely other groups of people and convey your views in a more original way, all while showcasing your products or services in a fun way on Instagram.
4. Get real-time input on new products or services as they are introduced.
Even before launching a new product, you can use Instagram Stories to conduct some preliminary market research and solicit candid feedback from your target audience. Instagram Stories are a great way to get feedback.
Allow us to imagine that your confidence in a particular functionality, or perhaps the whole appearance and feel of a news release, is shaken.
Nothing is more complicated than going to Stories and asking your followers about what they require or about their preferences. Start the conversation using polls and question stickers to get people talking.
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5. Repurpose the content from your blog.
Repurposing content will increase the effectiveness of your films or blog posts while also establishing a consistent strategy throughout your whole digital presence.
Because you will be more likely to be heard and remembered, you will increase your brand awareness and urge your audience to convert as a result of this.
Tyler J. McCall (Tyler J. McCall): “You can reuse content that has been published on other platforms. Consider making an amusing graphic out of an audio podcast or an online video with subtitles. Another option is to turn an existing blog post into a talking-head video for Instagram Stories that highlights the key points from the blog post.”
If you have a piece of content that has performed successfully on another platform, you may reproduce and restructure the material and share it with your Instagram Story audience as well.
Invest in some really fantastic photography and use it to illustrate the story of your company.
Visitors to your website should be invited to repurpose content. You can also direct visitors to your website in order to learn more about the subject, which will move them further down your marketing funnel.